My role in the project
I have been given the opportunity to lead the development of a design/atomic/pattern library for Shedd. My mission was to document my methodology and also provide some initial concepts of either the molecules, elements, graphics, animations, pages.
Mission
Introducing Shedd’s most vibrant preloved fashion app. Celebrating style and body diversity, Shedd sought to encourage consumers to reduce their fashion waste by buying and selling clothes, shoes, and accessories from and to like-minded girls near them.
Shedd’s purpose is ‘To make better use of the world’s possessions’.
Impact
Since the project has launched. Shedd, as a startup, became a women’s fashion marketplace. Enabling people in Spain, Bulgaria, Romania, UAE, Portugal, Colombia, and Australia to trade second-hand fashion.
Became different from other classifieds, Shedd facilitates the operations of pick-up and delivery between the seller and the buyer.
Creating a Design system
Unifying the experience based on our brand values.
To reimagine Shedd brands, we asked each one of us to write what If Shedd is a person, what would her personality be like?
We’ve also done a survey and found the following strong points: Accessible, feminine, fun, vibrant, unique, and humble.
